SOCIAL MEDIA MARKETING

Copywriter (Exp. 2-3 yrs)

PROFILE

Job profile : Copywriter

  • Proven work experience as a Social Media Copywriter or similar role
  • Hands-on experience using various social media platforms to advertise
  • Solid knowledge of SEO, keyword research and analytics tools (e.g. Google Analytics)
  • Familiarity with online paid advertising
  • Ability to deliver creative web content (text, image and video)
  • Excellent communication skills
  • BSc in Marketing, Communications or relevant field


RESPONSIBILITIES

What you'll do:

  • Write, edit and publish engaging posts for various social networks, including Facebook, Twitter and Instagram
  • Optimize social media posts (language, tone, message) based on our target audience’s behaviors
  • Select appealing images and videos to complement text
  • Update our social media pages with compelling company news
  • Coordinate with internal teams to create advertising posts (e.g. for events, open roles and product releases)
  • Track and report on social media insights (traffic, engagement, shares, conversion rates)
  • Apply advertising techniques to boost brand awareness, like promotions and competitions
  • Respond to questions and comments on our social media pages in a timely and accurate manner
  • Network with clients and industry professionals

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